“The CRM that works for your team” 'The CRM that works for your team' — no audience signal beyond 'team'; cold visitors can't self-qualify
BEFORE
The CRM that works for your team
AFTER
CRM for teams that want simplicity and efficiency.
Fix 3 gaps to close most of the distance · estimate, not a promise
Every finding is scored on one Impact scale (0–100) = visitor reach × conversion drag.
Headline doesn't name a role, industry, or use-case.
copy · 'The CRM that works for your team' — no audience signal beyond 'team'; cold visitors can't self-qualifyCTA doesn't clarify what 'free' means — trial or freemium.
copy · 'Start for free' button has no duration, no plan mention, no outcome after clickNo logos, stats, or testimonials visible above the fold.
trust · Hero section shows headline, subheadline, and CTA only — zero credibility signals above foldBEFORE
The CRM that works for your team
AFTER
CRM for teams that want simplicity and efficiency.
BEFORE
folk CRM captures the full context of your relationships in one beautifully simple CRM.
AFTER
Manage every relationship in one simple CRM — free 14-day trial.
BEFORE
AFTER
Specific CTAs convert 202% better than generic ones — HubSpot, 330k CTAs analysed.
Flat white hero — page feels unfinished, low premium signal
Large rounded cards signal consumer-playful, not team CRM
Headline "The CRM that works fo…" — audience named but use case not visible in first line
Add proof above the fold
META TITLE
Folk CRM: Simple CRM for Teams
META DESCRIPTION
Folk is a simple CRM designed for teams to manage relationships effortlessly.
Every report runs the same 47 signals across 6 categories. No opinions, no AI guessing — measurable checks against conversion and accessibility benchmarks. Each finding is scored on one cross-category Impact scale, so priorities compare directly.
9 SIGNALS · AUDIENCE, VALUE
8 SIGNALS · PROOF, LOGOS
7 SIGNALS · FOCUS, CONTRAST
8 SIGNALS · CTA, FORMS
8 SIGNALS · CONCRETENESS
7 SIGNALS · TITLES, A11Y
FREE · NO SIGNUP · RESULTS IN ABOUT A MINUTE